UNI10011-Kewirausaha ...

Strengths (internal factors)

Weaknesses (internal factors)

Track record (similar successes)

Gaps in knowledge and expertise

Resource availability, Production quality

Poor access to distribution, Weak brands

Skill levels, Costumer  Loyalty/Relationships

Budget and funding

Processes and systems

Competing projects, Low costumer retention

Reputation, Leading Brands

Processes and systems, Management

Opportunities (external factors)

Threats (external factors)

Technology and infrastructure development

Political influences

Changing consumer behaviour

Environmental factors, Change in population age

Emerging and developing markets

Competitor activity

New innovations, New distributions channels

Economy, Tax increases

Market demand, Changing cotumer tastes

Seasonal effects, Closing of geographic markets